A common thread among all of the recent Yeezus Tour stop interviews is Kanye West‘s desire to create and produce more. Footwear has been the catalyst for such conversations, citing the lack of opportunity to create and release more product with Nike and Louis Vuitton following the popularity of his collaborative launches. Now at adidas, it appears that change is on the horizon. While taking to The Morning Riot in Chicago, West confirmed the September launch date for his collection and even spoke on the abundant design progress so far:
“I just got back from Germany. It was one of the greatest creative days of my life. We designed the entire women’s collection, we designed the entire men’s collection, and we designed 20 shoes. We’re coming in September and it’s about to be a paradigm shift.”
Whether or not 20 different Kanye West x adidas designs will launch in the first rollout is unknown at this time, but it certainly seems a possibility. West has made it very clear that he wants to produce more. In addition, distribution already appears to be more widespread than the Yeezy- an issue he expressed his displeasure on in regard to leverage put on shops to buy in additional product when booking the Air Yeezy. Listen to the interview below to hear more from West on adidas, Nike and Louis Vuitton.
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